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Global Marketing Program Manager - Synthetic Biology

Company: Agilent
Location: Daly City
Posted on: November 13, 2021

Job Description:

As a healthcare company committed to protecting the health and safety for our employees, contractors, customers and communities, employees in this role are required to be fully vaccinated against COVID-19, unless an accommodation has been granted for a medical reason or sincerely held religious belief.

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek ---- so they can do what they do best: improve the world around us. Information about Agilent is available at www.agilent.com.
We are searching for an experienced Global Marketing Programs manager to join our Global Commercial marketing team. This role is responsible for planning and coordinating marketing programs and campaigns that promote Agilent's CRISPR/Cas and Oligonucleotide Library Synthesis (OLS) portfolio for synthetic biology research.
As the Global Marketing Program Manager, Synthetic Bio (GMPM) your programs will generate demand through innovative marketing strategies that grow our business and capture market share. The ideal candidate is knowledgeable in CRISPR-based technologies and molecular biology, as well has demonstrated success in developing and executing on marketing campaigns in support of product launches and commercialization. The right candidate for this role will strategically collaborate with divisional product marketing teams and leaders across the organization to develop business cases and strong campaign plans. This candidate will additionally report the success of tactics within their marketing campaigns to management. This role reports to the Director of Human Genetics Marketing Programs.

PRIMARY RESPONSIBILITIES:


  • Create innovative marketing programs and campaigns in strong collaboration with the product marketing organization to grow our CRISPR and OLS business
  • Coordinate campaign development and deployment, align deployment and deliver updates to global field marketing counterparts and product management
  • Collaborate with global field marketing to:

    • Analyze related competitive information, market, and customer data
    • Facilitate effective program development that meets multi-regional needs
    • Ensure global efficacy of programs and align execution

      Collaborate with product managers, other DGG commercial marketing MPMs, and marketing communications professionals to develop product messaging, translating it into marketing collateral, promotion and commercialization plans
      Coordinate with other Agilent divisions and functions to align programs as well as support the synergistic overall synthetic biology marketing message and strategy
      Report and monitor campaign performance to commercialization and product marketing management, suggest and implement improvements in order to optimize campaign ROI, and maximize business impact
      Support the product marketing team with the planning and development of key marketing materials such as digital assets, brochures, data sheets, and posters

Keywords: Agilent, Daly City , Global Marketing Program Manager - Synthetic Biology, Executive , Daly City, California

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