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Senior Product Marketing Manager - Platform and Developer

Company: Genesys
Location: Daly City
Posted on: November 18, 2021

Job Description:

JOB DESCRIPTION - Senior Product Marketing Manager - Platform and Developer This is a Remote Position ABOUT THE ROLE We are looking for a highly motivated, experienced Senior Product Marketing Manager to develop and execute a winning go-to-market strategy for the Genesys Cloud CX platform, with a specific focus on marketing to CX developers. The ideal candidate will have deep product marketing experience with enterprise SaaS companies and have experience marketing open cloud platforms, including APIs, integration methods and other developer capabilities, at scale. You will define and execute product positioning and messaging that connects our corporate narrative with our cloud platform and developer story. We are looking for someone with superior management skills that can adeptly execute the product marketing playbook. The Senior Product Marketing Manager will support cross functional teams across the organization. You will drive awareness and adoption by articulating the value and positioning of our cloud platform and developer resources to customers, prospects, partners, sales teams, analysts and other key internal and external stakeholders. You will be a self-motivated key contributor who thrives in a fast paced, high-growth environment. This position reports to the Senior Director of Genesys Cloud CX Platform Product Marketing within the Product Marketing organization. OUR TEAM MISSION We believe we have an important story to tell: companies can transform the way they connect with customers through our cloud customer experience software. Genesys guides our customers - the real heroes in our stories - to make these transformations unlike anyone else in the market. RESPONSIBILITIES * Lead execution of Genesys Cloud CX's developer marketing strategy globally, playing a key role in shifting market focus towards the power of the platform * Partner with product team responsible for developer engagement and relationships to help build the largest developer ecosystem in the CX space by driving awareness of powerful developer capabilities and resources * Drive new platform capability launches and GTM strategy that align with selling motions and support product strategy * Identify key use-cases and develop buyer personas to communicate the value proposition of the platform to the sales team * Develop segmentation strategies for your target audiences and create winning positioning and messaging that differentiate you from the competition * Work with the broader marketing organization to develop integrate marketing plans that drive awareness of, and demand generation for, our developer platform with the CX market * Develop sales tools that support the selling process of your platform elements - * Drive customer immersion efforts to uncover voice of customer insights with your target audience using research, CABs and interlock with sales & customer success * Deliver persuasive presentations at internal leadership meetings, analyst briefings, industry events, webinars, and trade shows * Lead reporting on success metrics during monthly business reviews and drive rigorous marketing planning QUALIFICATIONS * 5+ years enterprise SaaS marketing, preferably in a multi-product environment with a strong underlying platform customers build on * Domain expertise in open cloud platforms, including APIs, integration methods and other developer capabilities * Mastery of foundational PMM skills - messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research * Strong strategic, analytical, organizational and problem-solving skills * Ability to prioritize high impact activities, manage multiple priorities and keep complicated projects moving forward * Excellent people and project leadership skills and proven track record launching new products and features * Track record of successfully leading, influencing and collaborating with product management, sales, sales ops and marketing * Exceptional written and oral communication skills * Poised under pressure and a sense of humor * Bachelor's degree or demonstrated professional equivalent skill * Willing to travel 15% (when travel resumes) Benefits * Medical, Dental, and Vision Insurance * Paid Parental Leave * Telehealth coverage * Flexible work schedules and work from home opportunities * Development and career growth opportunities * Open Time Off * 401(k) matching program * Adoption Assistance * Infertility treatments See more Genesys benefits information at https://mygenesysbenefits.com/ #LI-JB1

Keywords: Genesys, Daly City , Senior Product Marketing Manager - Platform and Developer, IT / Software / Systems , Daly City, California

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