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Marketing Operations Senior Manager

Company: See's Candies, Inc
Location: Daly City
Posted on: September 16, 2020

Job Description:

Marketing Operations Senior Manager - (SMMS) Share this job as a link in your status update to LinkedIn.

Job Title

Marketing Operations Senior Manager

Shift Type

Flexible/ Varying Shifts

Location

Daly City - Daly City, CA 94014 US (Primary)

Job Description

POSITION OBJECTIVE:

Strategize, plan and manage the creation and development of marketing solutions initiatives including, but not limited to, Marketing Cloud and all related database functions, a “best in class” loyalty program and B2B initiatives. Customer experience is paramount with goals to increase acquisition, retention and purchase frequency. The loyalty program must be seamless for both general market and volume discount customers.

POSITION RESPONSIBILITIES:

Strategize and maintain a Marketing Cloud database that supports marketing initiatives and opportunities related to email, journeys and predictive marketing.

Strategize key B2B marketing initiatives to drive acquisition, improve retention and increase sales.

Develop and manage a loyalty program structure and strategy that encompasses all business channels.

Partner with team members and channel owners for business solutions and program implementation.

Support strategy for loyalty promotions and program elements in all channels across online, mobile and shops for an outstanding customer experience.

Develop new program features, promotions & initiatives to deliver against program KPI’s and support successful roll out across all customer touch points including, but not limited to: shops, e-commerce, CRM, mobile, social, digital and key partners.

Expand the reach/value of the loyalty program to drive ongoing customer acquisition, encourage active program participation, and encourage lapsed members to re-engage.

Lead cross-functional implementation of new programs partnering with internal groups including Creative, IT, Retail, QD, Finance and E0-Commerce, as well as any external partners and vendors.

Develop and maintain reporting and analysis to deliver actionable insights to measure program/initiative performance, and inform future plans and program strategies.

Protects and manages the See’s Brand at all times.

Performs special projects as assigned by management.

This position is responsible for identifying opportunities to enhance technology and innovation that will improve departmental effectiveness.

All See’s staff must be committed to the company’s core principles and workplace values, including a demonstrated commitment to diversity and inclusion.

Job Requirements CORE CAPABILITIES:

Relationship management: internal and external.

Project and event management. Highly organized.

Prioritizes and manages multiple and competing priorities.

Effective and efficient time management.

Prepare and assess success of programs against Key Performance Indicators (KPI).

Budget management.

MINIMUM QUALIFICATIONS:

Minimum 5 years of relevant experience in Cloud based marketing, Loyalty, CRM or Direct Marketing.

Experience managing vendors to achieve program goals.

Working understanding of databases.

Experience in multi-channel retail industry a plus.

Strong analyst and problem-solving skills, detail-oriented mind-set and ability to manage multiple projects and priorities.

Self-starter who takes initiative with strong planning and project management skills.

Strong interpersonal skills.

Experience managing and negotiating with partners/vendors.

Proven ability to run successful campaigns with little supervision.

Exceptional verbal, written and presentation skills.

Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.

Bachelor’s degree required; equivalent related work experience may be considered in lieu of degree.

See's is an EOE

See’s will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code 189.00).

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Keywords: See's Candies, Inc, Daly City , Marketing Operations Senior Manager, Other , Daly City, California

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