Marketing Operations Senior Manager - (SMMS) Share this job as a
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Marketing Operations Senior Manager
Flexible/ Varying Shifts
Daly City - Daly City, CA 94014 US (Primary)
Strategize, plan and manage the creation and development of
marketing solutions initiatives including, but not limited to,
Marketing Cloud and all related database functions, a “best in
class” loyalty program and B2B initiatives. Customer experience is
paramount with goals to increase acquisition, retention and
purchase frequency. The loyalty program must be seamless for both
general market and volume discount customers.
Strategize and maintain a Marketing Cloud database that supports
marketing initiatives and opportunities related to email, journeys
and predictive marketing.
Strategize key B2B marketing initiatives to drive acquisition,
improve retention and increase sales.
Develop and manage a loyalty program structure and strategy that
encompasses all business channels.
Partner with team members and channel owners for business
solutions and program implementation.
Support strategy for loyalty promotions and program elements in
all channels across online, mobile and shops for an outstanding
Develop new program features, promotions & initiatives to
deliver against program KPI’s and support successful roll out
across all customer touch points including, but not limited to:
shops, e-commerce, CRM, mobile, social, digital and key
Expand the reach/value of the loyalty program to drive ongoing
customer acquisition, encourage active program participation, and
encourage lapsed members to re-engage.
Lead cross-functional implementation of new programs partnering
with internal groups including Creative, IT, Retail, QD, Finance
and E0-Commerce, as well as any external partners and vendors.
Develop and maintain reporting and analysis to deliver
actionable insights to measure program/initiative performance, and
inform future plans and program strategies.
Protects and manages the See’s Brand at all times.
Performs special projects as assigned by management.
This position is responsible for identifying opportunities to
enhance technology and innovation that will improve departmental
All See’s staff must be committed to the company’s core
principles and workplace values, including a demonstrated
commitment to diversity and inclusion.
Job Requirements CORE CAPABILITIES:
Relationship management: internal and external.
Project and event management. Highly organized.
Prioritizes and manages multiple and competing priorities.
Effective and efficient time management.
Prepare and assess success of programs against Key Performance
Minimum 5 years of relevant experience in Cloud based marketing,
Loyalty, CRM or Direct Marketing.
Experience managing vendors to achieve program goals.
Working understanding of databases.
Experience in multi-channel retail industry a plus.
Strong analyst and problem-solving skills, detail-oriented
mind-set and ability to manage multiple projects and
Self-starter who takes initiative with strong planning and
project management skills.
Strong interpersonal skills.
Experience managing and negotiating with partners/vendors.
Proven ability to run successful campaigns with little
Exceptional verbal, written and presentation skills.
Proven ability to learn new technologies quickly and manage
change efficiently, proactively and in a positive manner.
Bachelor’s degree required; equivalent related work experience
may be considered in lieu of degree.
See's is an EOE
See’s will consider for employment qualified applicants with
criminal histories in a manner consistent with the requirements of
applicable local, state or federal law (including San Francisco
Ordinance #131192 and Los Angeles Municipal Code 189.00).
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