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Digital Marketing Specialist (Daly City)

Company: Trackforce Valiant
Location: Daly City
Posted on: June 8, 2021

Job Description:

Trackforce Valiant is looking for an energetic and enthusiastic Digital Marketing Specialist to be part of our demand generation and growth marketing team. Ideal candidate must be a team player with solid communication skills.


Support and execute demand generation campaigns that generate, nurture and deliver high-quality leads from multiple channels

Provide campaign tracking, reporting, and data analysis to drive new strategies in customer acquisition

Develop, execute, and optimize all lead generation, nurturing, and paid customer acquisition campaigns and programs

Continue to scale our marketing efforts and take responsibility for exceeding our pipeline opportunity goals quarterly

Develop programs and strategies for acquisition, retention, and expansion through multiple channels, including SEM/SEO, nurture, retargeting, direct mail, content, social inbound channels, and other channels

Drive continual improvements in lead conversion rates, close rates, and funnel velocity

Lead SEO efforts and develop our roadmap of new pages and experiences to grow organically

Build-out and run robust campaigns (webinars, newsletters, etc.) that support customer acquisition, upsell, and customer retention

Drive process alignment across marketing (lead management, revenue performance), ensuring an optimal system of performance and data integrity

In partnership with marketing leadership, develop and execute a strong strategy and framework for marketing measurement, dashboards, analytics, and attribution.

Building and own a strong framework for analytics and continuous testing and optimization of landing pages and overall website

Define KPIs and implement measurement, analytics, benchmarking, and reporting methods to gauge success for marketing channels, campaigns, and initiatives

Job Requirements:

Bachelor's degree in marketing, advertising, public relations, media or related field.

3+ years of experience working with B2B SaaS growth marketing and demand generation experience

Proven ability to achieve marketing goals and accelerate revenue while staying within budget

Strong understanding of what it takes to measure campaign performance and improve SaaS funnel metrics

Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate customers

Data-driven with excellent strategic, analytical, and critical thinking capabilities

Experience managing SEO/SEM, email, social media and display digital marketing campaigns

Salesforce.com (SFDC) reporting experience

Experience with HubSpot, WordPress and Google Analytics

Experience with paid search and social channels

Ability to effectively and efficiently plan and prioritize deliverables and resources working across projects, based on scope of work and project goals

Highly motivated self-starter with an aptitude for organization, prioritization and communication

Up-to-date knowledge of and expertise in digital tools and techniques

Strong Analytical skills to measure performance on campaigns


Demand Generation, Lead Management, Marketing Analytics, Marketing Automation, Search Engine Optimization (SEO), SEM, SEO Management, Customer Relationship Management (CRM) Software, Marketing Automation Software, Marketing Demand Generation Software

Benefits Package:

Medical, Dental, Vision Insurance

Life Insurance



Generous Paid Time Off

We are proud to be an Equal Opportunity Employer!

Established in 2000, Trackforce Valiant has been dedicated exclusively to the development of web-based security management software systems. Our modern automated end-to-end solution supports the full breadth of security workforce management requirements, including Human Resource Management, Time and Labor Management, Guard Touring, Mobile Command operations, Billing management, Payroll management, financial reporting, and business intelligence. Our software products provide an integrated platform that creates an end-to-end security workforce management solution, helping to provide back-office intelligence with front-line vigilance for the security industry.

Keywords: Trackforce Valiant, Daly City , Digital Marketing Specialist (Daly City), Other , Daly City, California

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