Senior Digital Strategist
Company: TrueSense Marketing
Location: Daly City
Posted on: January 6, 2022
Job Description:
The Senior Digital Strategist is a trusted advisor to our
nonprofit clients, who assesses their needs and develops digital
strategies for communication, fundraising and membership programs
that integrate with their overall marketing strategy. The Senior
Digital Strategist has a passion for, and understanding of,
nonprofits, and a mastery of email, web, social media, search,
mobile, and digital advertising strategies and techniques. The
Senior Digital Strategist leads in the development of client
digital strategy and collaborates with adjacent teams on creative
development and execution.Essential Functions:
Through data analysis and experience,
develops understanding of and/or establishes client key strategic
objectives Assesses and understands fundraising platform
capabilities/functionality and data management requirements to
develop executable and measurable fundraising strategiesUnderstands
how digital strategies, tactics and tracking need to be constructed
for effective monitoring, evaluation and presentation of campaign
results.Creates and/or collaborates with account teams to
contribute to the development of, annual, quarterly and campaign
plansCollaborates with account and creative teams on campaign
brainstorms to hone executional concepts of digital
strategiesPartners with Digital Operations and Creative teams to
ensure flawless execution and active optimization of digital
campaigns against Senior Digital Strategist-authored plans Manages
the review, evaluation, and recommended changes to client results
and testing schemas for each campaign.Manages expectations and
makes persuasive arguments for our recommendations and outlining
impact if client overrides our suggestions.Analyzes, synthesizes
and presents consumer data, market reports, trends and additional
recommendations to clients.Analyzes results from primary research
to ensure insights are integrated into future work; adapts digital
marketing strategies to reflect changes in customer
behaviors.Understands and applies user experience best practices to
build customer journeys along paid and owned channels, driving
users' actions to meet clients' goals through measurable KPIs.
Evaluates new technologies or marketing opportunities as they
emerge and takes an active lead on advancing the agencies digital
capabilities, emerging digital trends, ideas, and best
practices.Education and Experience:
Bachelors Degree, preferably in
Marketing, or Advertising. Minimum 5-7 years experience in Digital
Marketing--OR--
Minimum 5-7 years progressive
experience with nonprofit online marketing and fundraising programs
Experience with Blackbaud/Luminate and Oracle Eloqua is preferred,
but experience with Salesforce Marketing Cloud, HubSpot or other
marketing automation platforms a requirementCandidates will be
favored who have experience with MailChimp, Constant Contact, Emma,
Online Express, Every Action, and other commonly-used nonprofit
fundraising toolsAgency or vendor experience is a plusPowered by
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Keywords: TrueSense Marketing, Daly City , Senior Digital Strategist, Other , Daly City, California
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