Digital Account Executive

Company: Bonneville San Francisco
Location: Daly City
Posted on: May 11, 2022

Job Description:

Job DescriptionOur company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.Bonneville International is an integrated media company, providing advertising and digital marketing solutions across 22 radio stations in Seattle, Phoenix, Denver, San Francisco, Sacramento and Salt Lake City, along with the NBC Affiliate TV station, KSL TV 5, in Salt Lake. As a leader in broadcasting and advertising for over 50 years, our purpose is to build up, connect, inform and celebrate communities and families across our markets. We're proud of our history, and we want talented people to join us as we continue to grow!POSITION OBJECTIVE: Bonneville San Francisco has an immediate opening for a dynamic Digital Account Executive. The Digital Account Executive is responsible for driving digital advertising revenues by working collaboratively with the Digital Sales team on consultative, data-driven sales of digital advertising solutions to new and existing clients. In this role, you will be required to develop digital campaigns from effective pre-sale customer needs analyses to campaign launch, campaign reporting, retention & upselling. We are looking for someone that can aggressively prospect, qualify targets, configure digital solutions, and close five to six-figure programs. Bonneville's solution-based approach and depth of digital products requires that this Digital Account Executive possess a deep understanding of the entire digital advertising landscape. The ideal candidate should be well-versed in programmatic display and video advertising, e-mail marketing, social and content marketing, SEM, as well as analytical, organized, solution-minded, and customer-centric.The Digital Account Executive will interact with Advertising Operations, and/or Sales teams to ensure seamless digital campaign execution, providing a high-level of client service support. This person will be a key contributor to the digital revenue organization by supporting digital sales efforts centrally and/or locally with the digital revenue operations.This is a hybrid on-site/remote role with an option for the employee to work fully remote if desired.POSITION RESPONSIBILITIES:

• Hunt – develop new digital business and grow existing digital business
• Demonstrate expertise of selling digital advertising products including digital display ads, SEO, paid media, social media, mobile, programmatic, IP targeting, OTT/CTV, e-mail, mobile advertising and website landing page development
• Prospect and identify digital revenue opportunities, create digital sales packages, present to clients and close the sale.
• Create holistic digital marketing solutions with the ability to manipulate and calculate pricing structures utilizing CPM (cost per thousand), CPC (cost per click)
• Work with agency contacts and/or sales teams to research, write and create sales presentations
• Enter and maintain customer data in Bonneville's customer relationship management system (CRM)
• Assist the Account Management team in presenting monthly client campaign reports and interpreting the results, providing key metrics and campaign recommendations to ensure client retention
• Work closely with Operations to capture customer needs for execution of digital campaigns
• Leverage digital tools to support digital campaign pricing and planning
• Support and adhere to digital revenue operational processes, policies, procedures and standards of performance
• Cultivate positive professional relationships with clients, vendors and internal teams
• Collaborate with billing team to resolve monthly invoicing queries
• Attend sales training and planning meetingsQUALIFICATIONS:
  • Proven experience in selling digital marketing solutions to clients across multiple business verticals
  • Proven knowledge of third-party digital solutions as well as rich media technologies, including PPC, impression and click through tracking pixels
  • Experience customizing fully integrated, multi-channel digital marketing campaigns, attribution models & ROI calculations
  • Experience with web analytics, e.g., Omniture, Quantcast, and Google Analytics, Google Ads, programmatic ad serving platforms
  • Experience with digital ad serving technology
  • Prefer experience with Google Ad Manager and Display & Video 360PHYSICAL DEMANDS:
    • Receive, process, and maintain information through oral and/or written communication effectively.
      • Substantial physical movements (motions) of the wrists, hands, and/or fingers.
      • Extending hand(s) and arm(s) in any direction with good eye and hand coordination.
      • Lift, move, and carry up to 50 pounds on occasion.

Keywords: Bonneville San Francisco, Daly City , Digital Account Executive, Other , Daly City, California