Digital Engagement Specialist

Company: Bonneville Bay Area
Location: Daly City
Posted on: June 19, 2022

Job Description:

WHO WE ARE: Bonneville International is an integrated media company, providing advertising and digital marketing solutions across 22 radio stations in Seattle, Phoenix, Denver, San Francisco, Sacramento, and Salt Lake City, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. As a leader in broadcasting and advertising for over 50 years, our purpose is to build up, connect, inform, and celebrate communities and families across our markets. We're proud of our history, and we want talented people to join us as we continue to grow!POSITION PURPOSE: The Digital Engagement Specialist is responsible for using the company's owned and operated digital assets (websites, apps, etc.) to magnify our radio station brands. The primary goals are to increase usage of our websites and apps; to increase user engagement on our social accounts; and to support the sales team as needed to maximize digital revenue opportunities and results for our advertiser partners.This is a hybrid on-site/remote role that requires the employee to occasionally work at our San Francisco office.THE BONNEVILLE EXPERIENCE:

• Join a growing sales team that has Bonneville's commitment to invest, expand, and prioritize growth.
• Dynamic team culture that values teamwork, having fun, and collaboration
• Continuous growth and development training
• Work-life integration supported by remote working flexibility
• Eleven (12) paid holidays, vacation and sick leave extraordinary benefits such as a 401k with matching, with no waiting period
• 100% employer-funded retirement account, immediately 100% vested
• High value health care plans at low prices (Medical, Dental, Disability, FSA, Vision)
• We are focused on contributing to the communities in which we work. We encourage our employees through initiatives such as matching for personal charitable giving and fundraising and paid volunteer hours.KEY RESPONSIBILITIES:
  • On a daily basis, ensure that our websites, apps, etc. are fresh, relevant, on-brand, and easily accessible to all users.
  • Regularly create high quality graphics for station branding and client partners.
  • Conduct daily quality control to ensure that all feeds, links and functionality are working properly.
  • Work closely with Radio Program Directors and the Marketing Director to ensure that all digital and social content is consistent with and supportive of our brand strategies.
  • Train, support, and enable radio station staff to grow their proficiency in engaging our audiences across multiple digital channels. Foster two-way communication between the stations' storytellers and the audience.
  • Grow and utilize the stations' email and text databases.
  • Work closely with Social Media Marketer/Producer to grow effective reach and engagement.
  • Track, analyze and report data to demonstrate which content is most successful in reaching and engaging loyal users. Keep all stakeholders abreast of the performance of our websites, apps and social accounts.
  • Support the Digital Sales Manager and sales team as needed to maximize the company's digital revenue stream.
  • Ensure deadlines are met and projects are completed on time.
  • Offer ideas and suggestions for the stations' digital activities that are innovative and creative.
  • Assisting digital content department during time off/vacations and special projects
  • Maintain a positive and cooperative rapport with staff, management, and clients.
  • Project an appropriate professional appearance and demeanor.
  • Other duties as assigned.POSITION REQUIREMENTS:
    • Four-year college degree in information systems, computer science, business, communications, marketing, journalism, graphic design or equivalent.
    • Strategic vision paired with tactical ability.
    • Ability to work cross-functionally.
    • Commitment to learning new technology, techniques and processes.
    • Solid project management skills required.
    • Demonstrated skills in writing, editing, grammar, proofreading, design and graphic creation
    • Preferred experience with videography and video editing.
    • Ability to organize, analyze and interpret statistical data. Demonstrated skills in using web analytics to make decisions, draw conclusions, and follow through.
    • Work effectively in a team environment.As a media company, we are responsible for lifting and inspiring with respect and giving voice to all the communities and clients that we serve. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities, and we believe that empowering all our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration.Bonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.To learn more about how our local media matters and to join our growing team, visit: https://bonneville.com/

Keywords: Bonneville Bay Area, Daly City , Digital Engagement Specialist, Other , Daly City, California