Associate Marketing Consultant-Production
Company: Marvel Marketers
Location: Daly City
Posted on: May 9, 2022
Job Description:
Job DescriptionSalary: Opportunity Summary:The Marketo
Production Specialist is an essential role in our fast-paced
Marketing Operations team. Our specialists are responsible for the
overall email, campaign creation, and execution in our marketing
automation platform (Marketo). The successful candidate for this
role will work closely with the marketing automation teams within
the Marvel organization to drive efficient and accurate campaign
execution. A deep understanding of email campaign best practices is
necessary. The Production Specialist will partner with our
marketing teams to monitor email timing, metrics and continuously
provide recommendations to drive highly targeted emails to the
appropriate audiences.Essential responsibilities include but is not
limited to:
- Manage end-to-end email campaign production and execution,
including planning, list segmentation, set-up, testing, execution,
reporting, and optimization in Marketo
- Collaborate with stakeholders to create and deliver highly
targeted marketing campaigns, emails, retention/reactivation
programs, and customer success communications
- Work under the supervision of the Activation Manager on the
email production process and creation of every email, ensuring
flawless execution
- Ensure email messages are properly constructed to adhere to
industry best practices, deliverability, mobile rendering, open
rates, etc.
- Conduct quality assurance on all versions of an email
campaign
- Report on results and provide insights and recommendations to
the marketing organization.
- Devise new email strategies to improve overall channel
performance, including creative optimization, AB Split testing,
developing automated and triggered campaigns
- Create scalable processes that ensure best practices in
campaign setup, conversion, nurturing, and database management
- Troubleshooting of campaigns, email deliverability, lead flow
and lead scoring.
- Other duties as assigned.Knowledge, Skills & Abilities:
- Marketo Certified Expert Required
- Minimum 2 years of experience
- We are looking for a doer, someone who can handle multiple
tasks at a time and can manage their time efficiently.
- Time management prioritization skills
- Experience with campaign setup, audience segmentation using
"and/or" statement clauses, email deployment, HTML editing,
delivery monitoring, and reporting.
- Demonstrated proficiency with Marketo) and Salesforce
- Knowledge of landing page and email marketing best practices is
required; advanced experience with Marketo email and landing pages
is a plus
- Ability to use Marketo knowledge to make recommendations on
ways to optimize the effectiveness of campaigns (i.e. calls to
action, A/B testing, etc)
- Strong problem solving and issue-resolution skills
- Passionate about processes, automation, and information
systems
- Working understanding of direct marketing best practices,
including email best practices and industry standards,
GDPR/CAN-SPAM laws, content creation, list management and
targeting, knowledge of dynamic content, and campaign
automation.
Keywords: Marvel Marketers, Daly City , Associate Marketing Consultant-Production, Professions , Daly City, California
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