Principal Business Systems Analyst - Go-to-Market (GTM) Systems - Remote

Company: Aircall
Location: San Francisco
Posted on: June 1, 2025

Job Description:

Aircall is the world's leading integrated customer communications and intelligence platform for growing businesses. Trusted by over 20,000 companies worldwide, Aircall unifies voice and digital channels into one seamless platform, offering one-click integrations with leading CRMs and over 100 business tools. With real-time, AI-powered insights and feedback, AI agents, and automation, we help sales and support teams save time on routine tasks, uncover opportunities, and deliver exceptional customer experiences. With a global team of 600+ across nine offices, Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, Seattle, Mexico City, Aircall is transforming how businesses connect with their customers, driving smarter conversations, deeper relationships, and measurable success.How We Work at Aircall:At Aircall, we believe in customer obsession, continuous learning, and delivering extraordinary outcomes. We value open collaboration, taking ownership, and making smart, informed decisions with speed and precision. If you thrive in a fast-paced, team-driven environment where curiosity, trust, and impact matter, you'll fit right inWe are seeking an experienced Principal Business Systems Analyst to lead strategic initiatives across our Go-to-Market (GTM) Systems and drive business transformation. In this role, you will work cross-functionally with key stakeholders across Sales, Marketing, Customer Success, and Revenue Operations to design and implement scalable solutions that enhance operational efficiency and support revenue growth.As a Principal Business Systems Analyst, you will provide thought leadership, influence business strategies, and leverage your expertise in business process automation, system integrations, and data analytics to solve complex challenges. This is an opportunity to shape the future of our GTM technology landscape by leveraging your deep knowledge of CRM, CPQ, marketing automation, and analytics tools.Key Responsibilities:

• Act as a trusted advisor to executive leadership, providing insights and strategic recommendations to optimize GTM processes and systems.
• Lead complex, cross-functional initiatives to enhance business capabilities across the entire customer lifecycle-from lead generation to revenue recognition.
• Define and implement best practices for business process automation, system integrations, and data governance.
• Collaborate closely with Sales, Marketing, and Customer Success teams to identify opportunities for operational efficiencies and revenue growth.
• Translate high-level business objectives into actionable roadmaps, partnering with technical teams to implement scalable solutions.
• Drive the adoption of low-code/no-code solutions to enhance productivity and streamline operations.
• Oversee the design and execution of Salesforce and CPQ configurations, reporting frameworks, and data enrichment strategies.
• Evaluate new technologies and trends, providing recommendations to enhance the GTM tech stack.
• Develop and present business cases for investments in technology and process improvements.
• Mentor and coach junior analysts, fostering a culture of continuous learning and excellence.Qualifications:
  • 8+ years of experience in a Business Systems role with GTM focus, preferably in a SaaS or high-growth environment.Expertise in Salesforce CRM, CPQ solutions, and marketing automation platforms.
  • Strong technical knowledge of system integrations, API-driven workflows, and low-code automation tools.
  • Demonstrated ability to lead enterprise-wide projects with a focus on process optimization and efficiency.
  • Proven track record in business process re-engineering and cross-functional stakeholder management.
  • Strong analytical skills, with experience in creating data-driven reports and dashboards to support business decision-making.
  • Excellent communication and leadership skills, with the ability to influence stakeholders at all levels of the organization.
  • Experience working in Agile environments and applying project management methodologies such as Scrum or Kanban.Preferred Skills:
    • Hands-on experience with Salesforce Apex development, declarative automation, and workflow configuration.
    • Familiarity with business intelligence tools such as Tableau, Power BI, or Looker.
    • Understanding of revenue operations strategies and their impact on business growth.
    • Experience with change management frameworks to support business transformation initiatives.Tools & Technologies You'll Work With:
      • Salesforce (CRM, Apex, CPQ), Marketo, Impartner, Chili Piper.
      • Low-code platforms for business automation and optimization.
      • System integrations and API workflows to connect key business platforms.
      • Reporting and analytics tools for data visualization and insights.$170,000 - $220,000 a yearThis is not including equity and other benefits. The actual salary offered will carefully consider a wide range of factors, including your skills, qualifications, and experience.Key traits we look for:You are coachable, you are resilient, you are solution oriented coming to the table with great ideas, and you find the fun in a good challenge!We will invest in you, as you invest in us. We believe that owning your growth and owning your success starts with you, but it's up to us to help provide the platform for learning, growing and building your career!Aircall is constantly moving forward. We're building new roads to complete our journey, and we're taking people with us who have the same builder mentality.Let's grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights.We're creating a place where great people trust one another and thrive together.People flourish at Aircall and now is the time to be part of the team and the journey we're on.Why join us? Key moment to join Aircall in terms of growth and opportunities--- Our people matter, work-life balance is important at Aircall Fast-learning environment, entrepreneurial and strong team spirit 45+ Nationalities: cosmopolite & multi-cultural mindset Competitive salary package & equity Medical, dental, and vision insurance is 100% covered401k plan with company matching!---Unlimited PTO - take the time you need to come to work feeling great!---Wellness, internet, and childcare reimbursementsGenerous parental leave policyDE&I Statement:At Aircall, we believe diversity, equity and inclusion - irrespective of origins, identity, background and orientations - are core to our journey.We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We're working to create a place filled with diverse people who can enrich and learn from one another. We're committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.Want to know more about candidate privacy? Find our
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Keywords: Aircall, Daly City , Principal Business Systems Analyst - Go-to-Market (GTM) Systems - Remote, Sales , San Francisco, California