Regional Vice President, Commercial Sales - West

Company: AHF LLC
Location: San Francisco
Posted on: February 17, 2026

Job Description:

Job Description Job Description BENEFITS: Medical, Dental, Vision, 401K The Regional Vice President, Commercial Sales - West at AHF is responsible for leading and enhancing sales strategies across the West Coast of the United States and Canada. This role demands active management of sales teams, development of client relationships, setting and achieving sales targets, and driving revenue growth in the commercial flooring sector. The RVP plays a pivotal role in expanding market reach, contributing to product development, and sustaining competitive advantage. JOB DUTIES: Qualified individuals must have the ability (with or without reasonable accommodation) to perform the following duties: Crafting and implementing an annual sales budget and plan that aligns with the company's goals Guiding sales policy and practice execution, ensuring consistency with strategic aims Developing sales tactics based on comprehensive market research and competitive analysis Overseeing architectural and contract sales strategies, with a focus on team skill enhancement and continuous improvement Facilitating distribution sales plans, serving as a bridge between AHF and field representatives Clarifying team roles, responsibilities, and objectives Hiring and training a strong business development representative team Supporting other departments such as Marketing, Product Development, Innovation, and Finance with functional expertise Collaborating with marketing to create promotional programs targeting market opportunities Supporting and collaborating with local distribution Mentoring field management and sales representatives to boost performance Strategizing for North American and Canadian Sales, targeting sales volume, market share, and brand preference Augmenting the organization's architectural sales capabilities and team competencies Integrating multiple teams, including distribution and the AHF sales team for collaboration and comprehensive sales approaches Developing strategies to influence key end user decision-makers in major construction and renovation projects Active participation in Commercial Sales Leadership and Commercial Business Teams for effective internal collaboration Building and sustaining strong customer relationships to foster business growth and retention TRAVEL Will require in field travel of 50-75%, with travel/overnight stays 40% of that time JOB QUALIFICATIONS: Bachelor's degree in business administration, Sales, Marketing, or a related field; Master's preferred 10 years of progressive leadership experience in commercial flooring sales History of driving sales growth and meeting revenue goals Leadership ability to foster high-performance sales teams History of building successful sales organizations Analytical skills for market trend analysis and strategic decisions Competency in negotiating complex deals and contracts. Strategic thinking adaptability to market changes Strong communication, presentation, and stakeholder engagement skills Adaptability to evolving industry trends and technology Demonstrated success in sales strategy development and execution Effective networking capabilities with industry stakeholders and clients In-depth understanding of commercial flooring, including trends, materials, and market dynamics In-depth knowledge of key A&D firms, End Users, and commercial Sub-Contractors in market Proficiency in developing and implementing sales strategies in line with business and market needs Demonstrated leadership in managing sales teams towards achieving goals Ability to hire, train, and build a team or experienced sales professionals Expertise in market research, competitor analysis, and data-driven sales planning Proven skills in client relationship management and needs fulfillment Capability to manage multiple sales channels for optimal revenue and market penetration Negotiation skills for advantageous contracts and pricing Strategic forecasting, planning, and budgeting skills Excellent verbal and written communication, with the ability to influence stakeholders PHYSICAL DEMANDS Ability to push, pull, carry, and lift 20 - 50lbs Capacity for walking, stretching, bending, stooping, twisting, reaching, and repetitive movements Ability to communicate effectively in English MENTAL DEMANDS The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Analytical thinking and decision-making Developing and implementing solutions Team collaboration Consistent and punctual attendance Attention to detail in a fast-paced environment Effective multitasking and working with urgency AHF PRODUCTS : AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville® and Crossville Studios®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.

Keywords: AHF LLC, Daly City , Regional Vice President, Commercial Sales - West, Sales , San Francisco, California